28 May 2026 · 5 min read
The great Arabian houses
In recent years Gulf perfumery has conquered the world: rich, long-lasting fragrances with bold character, at a price that rewrote the rules. Behind this revolution are a few great houses, each with a distinct soul.
Lattafa
From Dubai, perhaps the most beloved name. A master of luxury interpretations in an Oriental key, with creations like Khamrah and Yara becoming true phenomena: sweet, enveloping, perfect for beginners.
Armaf
Synonymous with accessible elegance. Its compositions, often inspired by the great classics, focus on freshness and masculine refinement, led by the famous Club de Nuit.
Afnan & French Avenue
Afnan blends research and modernity, with carefully crafted gourmand and woody fragrances. French Avenue brings a contemporary, couture touch, designed for those who love to stand out.
How to find your way
There is no “best” house: there is the one closest to your taste. Start from the olfactory family you love and let your wardrobe's tailored picks guide you.