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28 May 2026 · 5 min read

The great Arabian houses

In recent years Gulf perfumery has conquered the world: rich, long-lasting fragrances with bold character, at a price that rewrote the rules. Behind this revolution are a few great houses, each with a distinct soul.

Lattafa

From Dubai, perhaps the most beloved name. A master of luxury interpretations in an Oriental key, with creations like Khamrah and Yara becoming true phenomena: sweet, enveloping, perfect for beginners.

Armaf

Synonymous with accessible elegance. Its compositions, often inspired by the great classics, focus on freshness and masculine refinement, led by the famous Club de Nuit.

Afnan & French Avenue

Afnan blends research and modernity, with carefully crafted gourmand and woody fragrances. French Avenue brings a contemporary, couture touch, designed for those who love to stand out.

How to find your way

There is no “best” house: there is the one closest to your taste. Start from the olfactory family you love and let your wardrobe's tailored picks guide you.

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